Cookie policy

Effective date: March 26 2026  —  Version 2.0
Last modified: March 26, 2026

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1. Introduction

People Intouch B.V. ("SpeakUp", "we", "us", or "our") is committed to transparency about how we collect and use data on www.speakup.com (the "Website"). This Cookie Policy explains what cookies and similar tracking technologies we use, why we use them, and what choices you have.

This policy should be read alongside our Privacy Policy, which provides further detail on how we process personal data. SpeakUp is registered in the Netherlands and is subject to Dutch and EU data protection law.

2. What are cookies?

A cookie is a small text file placed on your device when you visit a website. Cookies allow sites to recognize your device on future visits and remember information about your preferences or behavior. Similar technologies include HTML Local Storage, IndexedDB, and pixel trackers — these are referenced collectively as "cookies" throughout this policy.

Cookies can be distinguished by:

  • Origin — first-party (placed by SpeakUp directly) vs. third-party (placed by external providers whose functionality is embedded on the Website).
  • Duration — session cookies (deleted when you close your browser) vs. persistent cookies (retained for a set period).

3. Legal basis for using cookies

Under the EU ePrivacy Directive and GDPR (as implemented in the Dutch Telecommunications Act), we rely on the following legal bases:

  • Strictly necessary cookies: Essential to the operation of the Website. No consent is required.
  • Preference cookies: Placed with your prior consent to remember your settings and choices.
  • Statistical/analytics cookies: Placed with your prior consent to help us understand how visitors use the Website.
  • Marketing cookies: Placed with your prior consent to deliver relevant advertising and measure campaign effectiveness.

You can withdraw your consent at any time by adjusting your preferences via our cookie consent banner or browser settings. See Section 8 for details.

4. Cookies we use

Based on a full scan of the Website conducted in March 2026, the following cookies and tracking technologies are in use. They are grouped by consent category.

4.1  Strictly necessary cookies (Category 1)

These cookies are essential for the Website to function. They cannot be disabled. They include security, load-balancing, and consent management cookies.

Cookie name Provider Purpose Type Expiry
CookieConsent Cookiebot / SpeakUp Stores your cookie consent state for the current domain so you are not asked again. HTTP Cookie 1 year
cookietest HubSpot / SpeakUp Determines whether the visitor's browser supports cookies. HTTP Cookie Session
__cf_bm Cloudflare (multiple domains) Distinguishes human visitors from automated bots. Used across all Cloudflare-protected sub-services. HTTP Cookie 30 minutes
_cfuvid Cloudflare (multiple domains) Part of Cloudflare's load-balancing and DNS services. Placed on speakup.com and third-party sub-services. HTTP Cookie Session
_GRECAPTCHA Google (gstatic.com) Google reCAPTCHA — distinguishes humans from bots on forms. HTTP Cookie 180 days
rc::a, rc::b, rc::c, rc::f Google (gstatic.com) reCAPTCHA local storage tokens used to prevent bot submissions on forms. Local Storage Session / Persistent

‍4.2  Preference cookies (Category 2)

These cookies remember your settings and choices to improve your experience, such as UI preferences on embedded tools.

Cookie name Provider Purpose Type Expiry
theme-ui-color-mode Navattic (capture.navattic.com) Remembers the user's display preferences (font size, colour mode) within the interactive product demo. Local Storage Persistent
li_gc LinkedIn Stores the visitor's cookie consent state for LinkedIn's own domain. HTTP Cookie 180 days
lidc LinkedIn Registers which LinkedIn server cluster serves the visitor; used for load balancing. HTTP Cookie 1 day
_g2_session_id G2 (g2.com) Session cookie used to embed G2 customer reviews on the Website. HTTP Cookie Session
events_distinct_id G2 (www.g2.com) Tracks a distinct visitor ID for G2 review widgets embedded on the Website. HTTP Cookie Session
wistia-video-progress-# Wistia / SpeakUp Saves a timestamp so you can resume watching an embedded video where you left off. Local Storage Persistent

4.3  Statistical / analytics cookies (Category 3)

We use these cookies to understand how visitors interact with the Website and to improve its performance. They collect data in aggregate or pseudonymous form. All analytics providers are subject to Data Processing Agreements.

Google Analytics (GA4)

Google Analytics collects pseudonymized usage data. IP anonymization is enabled — full IP addresses are not stored — but a unique client identifier is assigned per visitor, meaning data remains personal data under GDPR.

Cookie name Provider Purpose Type Expiry
_ga Google / SpeakUp Assigns a unique client identifier to distinguish visitors; used for session-level analytics. HTTP Cookie 2 years
_ga_# Google / SpeakUp Stores and counts page views for GA4 session tracking. HTTP Cookie 2 years

‍HubSpot Analytics

HubSpot analytics tracks visitor behavior on the Website and is used to measure content performance and contact engagement.

Cookie name Provider Purpose Type Expiry
__hstc HubSpot / speakup.com Sets a unique session ID for statistical analysis of visitor behaviour. HTTP Cookie 180 days
__hssc HubSpot / speakup.com Identifies whether the cookie data needs to be updated in the visitor's browser. HTTP Cookie 1 day
__hssrc HubSpot / speakup.com Recognises the visitor's browser on reentry to the Website. HTTP Cookie Session
hubspotutk HubSpot / speakup.com Tracks a visitor's identity across sessions and form submissions. HTTP Cookie 180 days
_hjSession_# HubSpot / speakup.com Collects statistics on the visitor's current session. HTTP Cookie 1 day
_hjSessionUser_# HubSpot / speakup.com Stores a unique visitor ID across sessions for longitudinal analytics. HTTP Cookie 1 year
hs-cta-interactions#cta HubSpot / speakup.com Tracks interactions with HubSpot calls-to-action on the Website. IndexedDB Persistent

Microsoft Clarity

Microsoft Clarity records session heatmaps and replays to help us understand how visitors navigate pages. Data is pseudonymized.

Cookie name Provider Purpose Type Expiry
_clck Microsoft Clarity / speakup.com Registers a unique user ID and tracks navigation behaviour for heatmap and session replay analysis. HTTP Cookie 1 year
_clsk Microsoft Clarity / speakup.com Registers statistical data on user behaviour; consolidates page views within a session. HTTP Cookie 1 day
_cltk Microsoft Clarity (scripts.clarity.ms) Session-level behaviour tracking; used for internal analytics. Local Storage Session

Hotjar

Hotjar collects heatmaps and session recordings to analyze usability and user experience on the Website.

Cookie name Provider Purpose Type Expiry
hjActiveViewportIds Hotjar Stores active viewport IDs for the current session; used to track which page sections are visible. Local Storage Persistent
hjViewportId Hotjar Saves the user's screen/viewport size to adjust analytics data collection accordingly. Local Storage Session
_hjTLDTest Hotjar Tests whether cookies can be set at top-level domain level. HTTP Cookie Session

‍4.4  Marketing & advertising cookies (Category 4)

We use marketing cookies to measure the effectiveness of our advertising campaigns, retarget visitors, and gain audience insights. All marketing cookies are placed only with your consent.

Google Ads & DoubleClick

Cookie name Provider Purpose Type Expiry
_gcl_au Google Ads / speakup.com Tracks conversions from Google Ads campaigns and measures ad efficiency. HTTP Cookie 3 months
IDE Google DoubleClick Registers and reports user actions after viewing or clicking a Google ad; used for conversion measurement and targeted advertising. HTTP Cookie 400 days
test_cookie DoubleClick Tests whether the user's browser supports cookies, required for ad delivery. HTTP Cookie 1 day
pagead/1p-user-list/# Google Pixel tracker, tracks user interest in products/events across websites for measurement of ad efforts. Pixel Tracker Session

LinkedIn Insight Tag

The LinkedIn Insight Tag enables ad conversion tracking, visitor retargeting, and demographic insights about visitors who interact with our LinkedIn ads. Data is pseudonymized within 7 days and deleted within 180 days by LinkedIn.

Cookie name Provider Purpose Type Expiry
bcookie LinkedIn Browser ID cookie — used for security and fraud prevention in LinkedIn ad delivery. HTTP Cookie 1 year
_lfa / lms_ads LinkedIn / Leadfeeder Identifies LinkedIn members off-platform for ad retargeting and ABM. HTTP Cookie 1 year

Microsoft / Bing Ads (UET)

Microsoft's Universal Event Tracking (UET) tag measures conversions from Bing Ads and tracks visitor behavior across Microsoft ad networks.

Cookie name Provider Purpose Type Expiry
MUID Microsoft (bing.com) Unique user ID used widely across Microsoft services for user tracking and ad personalisation. HTTP Cookie 1 year
_uetsid Microsoft (bing.com / speakup.com) Tracks visitors across multiple websites to measure conversion from Bing Ads. Local Storage / HTTP Cookie 1 day
_uetvid Microsoft (bing.com / speakup.com) Tracks returning visitors across websites for Bing Ads retargeting. Local Storage / HTTP Cookie 1 year

Facebook / Meta Pixel

The Meta Pixel enables us to measure the effectiveness of Facebook and Instagram ad campaigns and deliver targeted advertising to relevant audiences.

Cookie name Provider Purpose Type Expiry
_fbp Meta / speakup.com Used by Facebook to deliver advertisement products including real-time bidding and conversion tracking. HTTP Cookie 3 months
lastExternalReferrer / lastExternalReferrerTime Meta (connect.facebook.net) Detects how the user reached the Website by recording the last external referrer URL. Local Storage Persistent

Reddit Pixel

Cookie name Provider Purpose Type Expiry
_rdt_uuid Reddit / speakup.com Tracks visitor identity across visits for Reddit ad conversion and retargeting. HTTP Cookie 3 months
rp.gif Reddit (alb.reddit.com) Pixel tracker for the Reddit share-button and ad conversion measurement. Pixel Tracker Session
_rdt_em Reddit / SpeakUp Purpose currently under investigation; likely related to Reddit conversion tracking. HTTP Cookie Session

Navattic

Navattic powers the interactive product demos embedded on our Website, allowing visitors to explore the SpeakUp platform without signing up. It places cookies to remember display preferences and track demo engagement.

Cookie name Provider Purpose Type Expiry
nv_uid / nv_visitor_consent Navattic Visitor ID and consent state for Navattic interactive demos embedded on the Website. HTTP Cookie 180 days / 1 year

Clay

Clay is a sales intelligence platform. We use Clay's website visitor tracking script to identify which companies are visiting speakup.com based on IP address and device signals. This data feeds into our outbound prospecting workflows to help our sales team prioritize and personalize outreach.

Cookie name Provider Purpose Type Expiry
claydar_device_id / Clay (cdn.claydar.com) Assigns a persistent device identifier to website visitors for company-level identification and intent signal tracking. Local Storage Persistent / Session
claydar_session Clay (cdn.claydar.com) Session identifier used to track a single visit for intent signal aggregation. Local Storage Session

6Sense (Account-Based Marketing)

6Sense is an account-based marketing (ABM) platform. It registers IP addresses and firmographic data to identify company-level visitors for B2B advertising targeting.

Cookie name Provider Purpose Type Expiry
6suuid 6Sense (6sc.co) Registers visitor behaviour and navigation for ABM audience building. HTTP Cookie 400 days
v1/beacon/img.gif 6Sense (b.6sc.co) Pixel tracker, collects IP address and visit data for ABM reporting. Pixel Tracker Session
_an_uid / _gd_session / _gd_visitor 6Sense (6sc.co) Visitor and session identifiers currently under review; associated with analytics or ABM (6Sense). HTTP Cookie 7 days / 1 day / 2 years

Leadfeeder / Lirasal

Leadfeeder identifies companies visiting the Website based on IP address for B2B lead generation purposes.

Cookie name Provider Purpose Type Expiry
_lfa Leadfeeder / speakup.com Registers IP address and session data for ABM and company-level visitor identification. HTTP Cookie 1 year
_lfa_test_cookie_stored Leadfeeder / speakup.com Tests ABM cookie availability in the browser. HTTP Cookie Session
[pixel] Leadfeeder (tr-rc.lfeeder.com) Pixel tracker, tracks individual sessions for company identification. Pixel Tracker Session

YouTube (embedded videos)

When you watch YouTube videos embedded on our Website, YouTube may place cookies on your device. Where possible, we use YouTube's privacy-enhanced mode.

Cookie name Provider Purpose Type Expiry
VISITOR_INFO1_LIVE YouTube Estimates bandwidth on pages with embedded YouTube videos. HTTP Cookie 180 days
YSC YouTube Registers a unique ID to keep statistics of which YouTube videos the visitor has watched. HTTP Cookie Session
TESTCOOKIESENABLED YouTube Tests whether the browser supports cookies; required for embedded video functionality. HTTP Cookie 1 day
__Secure-ROLLOUT_TOKEN / __Secure-YNID YouTube Used to track user interaction with embedded content. HTTP Cookie Session / 180 days
remote_sid / requests YouTube Required for the implementation and functionality of embedded YouTube video. HTTP Cookie Session

5. Third-party data processors

Cookie data may be shared with the following third-party processors. All processors are required to handle your data in accordance with applicable data protection law and our written instructions. Where data is transferred outside the EEA, appropriate safeguards are in place (such as EU Standard Contractual Clauses).

  • Google LLC — Google Analytics, Google Ads, reCAPTCHA, YouTube, DoubleClick. Transfers to the US under SCCs.
  • Meta Platforms Ireland Ltd — Meta Pixel (Facebook/Instagram advertising).
  • LinkedIn Ireland Unlimited Company — LinkedIn Insight Tag.
  • Microsoft Ireland Operations Ltd — Bing Ads Universal Event Tracking (UET), Microsoft Clarity.
  • HubSpot Ireland Ltd — CRM analytics, forms, and marketing automation.
  • Hotjar Ltd — Heatmaps and session recordings.
  • 6Sense Insights Inc. — Account-based marketing and visitor identification.
  • Leadfeeder (Lirasal Oy) — B2B company-level visitor identification.
  • Reddit Inc. — Reddit Ads conversion pixel.
  • Navattic Inc. — Interactive product demos.
  • Wistia Inc. — Video hosting and engagement analytics.
  • G2.com Inc. — Embedded customer review widgets.
  • Cloudflare Inc. — DDoS protection, CDN, and bot management.
  • Webflow Inc. — Website hosting and delivery.
  • Clay (clay.com) — Website visitor identification and sales intent tracking.

6. Data retention

Cookie data is retained only for as long as necessary for the purposes described in this policy. Specific retention periods are set out in the tables in Section 4. Where data is shared with third-party processors, their own retention and deletion schedules also apply — for example, LinkedIn pseudonymizes raw data within 7 days and deletes aggregated data within 180 days.

7. Your choices and rights

7.1  Cookie consent banner

When you first visit the Website you will see a cookie consent banner powered by Cookiebot. You can choose to accept or decline non-essential cookies at that point. You may update your preferences at any time by clicking "Cookie settings" in the footer of the Website.

7.2  Browser settings

You can configure your browser to block or delete cookies. Please note this may affect Website functionality. Guidance for common browsers:

7.3  Service-specific opt-outs

8. Your data protection rights

As a data subject under GDPR you have the right to: access, rectification, erasure, restriction of processing, data portability, and to object to processing. You also have the right to withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at privacy@speakup.com. You may also lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

9. Updates to this policy

We review this Cookie Policy regularly and update it to reflect changes in the cookies we use, changes in applicable law, or other operational reasons. The Website is scanned for cookies on a periodic basis using automated tooling. When we make material changes we will notify you via the cookie consent banner and update the date at the top of this document.

10. Contact us

If you have questions about this policy or how we handle your data, please contact:

People Intouch B.V.  

Olympisch Stadion 6, 1076 DE Amsterdam

Email: privacy@speakup.com

Website: www.speakup.com

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