The disclosure gap: why knowing the policy isn't enough

Most employees don't skip disclosure on purpose. A conflict of interest develops gradually. A gift arrives on a busy Tuesday. The policy exists, it was acknowledged, but the moment of disclosure rarely coincides with the moment thepolicy was last top of mind.

For ethics and compliance teams, this is the core challenge: not awareness, but activation. Getting employees to act at the right moment, across a workforce of hundreds or thousands, isn't something you can manage manually.

That's what Campaigns in SpeakUp Paths is built for.

Create: build the right campaignfor the right audience

Start by configuring your campaign content. Give it a name, attach the relevant disclosure form, whether that's a conflict of interest declaration or a gifts registry, and define what triggers a submission. For a conflict of interest review, that might be a yes answer to a single screening question, routing the employee directly into a disclosure. For a gifts campaign ahead of a busy Q4, it might be a broader prompt sent to everyone in a supplier-facing role.

From there, define your audience with precision. Target all users, specific individuals, predefined groups by office or team, or build a custom audience using conditions like role, department, or location.

Finally,configure your notifications. An invitation email launches the campaign, with automatic 7-day and 14-day reminders for anyone who hasn't responded yet. For global teams, translation control lets you download, review, and upload corrected versions of every email and campaign name before anything goes out.

Launch: it reaches people where they are

Once published, the campaign handles distribution automatically. Employees receive their invitation by email and find the assignment waiting in their SpeakUp Hub, one click away from the form. No searching, no navigating policy documents.

From your side, you have a live assignment overview throughout: who's been notified,who's started, who's completed, and who still needs a nudge. The reminders take care of the follow-up. You stay focused on what comes back, not who hasn't responded yet.

Analyze: what the data tells you

As responses come in, the picture builds in real time. Completion rate, total responses, and issues generated are visible at a glance. Drill into the assignment list to see each individual's status, their manager, and whether their response triggered a case. Open any response to see exactly what was submitted.

Issues created through Campaigns flow directly into SpeakUp's investigation workflow, already linked and ready for triage. The data doesn't just tell you who participated. It tells you what the campaign found, and gives your team somewhere to go next.

From reactive to proactive

When disclosure becomes something that happens to employees, rather than somethingthey have to remember to do, participation goes up and the gaps close. Campaigns gives your compliance team the tools to ask the right questions, of the right people, at the right time, and to measure what comes back.

That's the shift from policy acknowledgment to genuine compliance.